Towels and linen: what to look for before you buy
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Towels and sheets get used every day, so it pays to know what the labels mean. Here's what to check on the pack before you buy, and how much you actually need.
1. Read the fibre label
The label should say what the product is made of. Common options include: - Cotton: the everyday choice. You may see terms like "long-staple", "Egyptian" or "Pima". These describe the type or origin of the cotton, so read exactly what the label claims, and whether it's 100% or a blend. - Cotton blends: often mixed with polyester. Blends may dry faster and crease less, but feel different from pure cotton. - Linen: made from flax. It has a textured feel and may soften with washing. - Bamboo-derived fabrics: usually sold as viscose or rayon, so check the fibre label.
2. Towel weight (GSM)
Many towels list a weight in GSM (grams per square metre) on the pack. As a general guide, a higher GSM means a heavier, thicker towel, and a lower GSM means a lighter one that usually dries faster. Neither is "better": pick what suits you. Compare GSM only when it's listed, and don't guess from photos.
3. Weave and finish
- Towels: terry loops are the classic. Waffle weave is flatter and lighter. Ribbed or textured towels sit somewhere between.
- Sheets: percale feels crisp and matte. Sateen feels smoother with a slight sheen. Thread count may be listed, but it's only one detail, so look at the fibre and weave too.
4. Size
Check the measurements on the pack, not just the name. "Bath towel" and "bath sheet" sizes vary between makers. For sheets, check the mattress size (single, double, queen, king) and the pocket depth for fitted sheets, so they fit your mattress.
5. Colourfastness
Darker and brighter colours may run in the first few washes. Check the care label: some say to wash separately or with like colours before first use. Follow that, and you're less likely to end up with a pink load.
6. Care labels
Before you buy, read the care label (or the product listing) for: - wash temperature - whether it can be tumble dried - whether to avoid fabric softener or bleach - ironing instructions.
If the care routine doesn't suit your household, pick something else.
7. How many sets to keep
There is no rule. Here is one simple way to work out how many you need: - Towels: enough that one is in use, one is in the wash and one is spare. - Sheets: one on the bed, one in the wash and one spare. - Extras: a set for guests if you have them often.
Anything beyond that tends to sit in the cupboard. Our storage containers guide has tips for keeping linen tidy.
8. Know your rights
Under the Australian Consumer Law, products must match their description and be of acceptable quality. The ACCC even uses towels as an example: if you order pink towels and red ones turn up, they don't match the description. See the ACCC's consumer rights and guarantees.
The short version
- Read the fibre label and what it actually claims.
- Use GSM, when listed, to compare towel weight.
- Pick a weave you like the feel of.
- Check the sizes and the fitted-sheet depth.
- Follow the care label, especially for first washes.
- Keep one in use, one in the wash and one spare, and only buy to fill the gap.
We don't list prices here, because they change depending on where you are. Check the retailer's site for the current price where you are.


